Health Insurance Shopping Cart Redesign
Problem Statement
Shopping for health insurance plans is very complex, confusing and extensive, so most people need assistance shopping for health plans.
How Might We Statement
How might we design a product that makes shopping for health plans easy, simple and quick?
Design Process
Research Findings
Lack of health insurance education
Uncertain of their coverage
Confusion with too many options
Want to find right plan based on unique needs
Reluctant to provide privacy information
Product Solution
Guided user experience
Set of questions to determine user specific needs
Provide clear transparency and necessary education needed
Only show plans based on user needs
Final Screens
Guided Questions Screen 1
Guided Questions Screen 2
Health Education Screen
Privacy Transparency Screen
Plan Results Screen
Plan Details Screen
Compare Plans Screen
Enrollment Complete Screen
